Government, FIFA and organising committee face Olympic media in Beijing
Just as the 2008 Beijing Olympics was China's 'coming out' party to showcase its resurgence to the world, so too the 2010 FIFA World Cup will be Africa's major chance to show off the continent's positive attributes.
This was the strong message from senior South African Government officials, the 2010 FIFA World Cup Organising Committee South Africa (OC) and FIFA as key 2010 figures addressed the world media in Beijing today.