Deputy Director-General: Michael Currin
Tel: 012 473 0183
michael@gcis.gov.za
Purpose: Implementation of development communication, through mediated and unmediated communication and sound stakeholder relations and partnerships.
The programme’s functions are organised into the following three subprogrammes:
Media Engagement leads and drives interaction and communication between government and key stakeholders, particularly the media. Funding in this chief directorate will be used to ensure effective liaison between government and the media; both domestically and internationally.
The focus is on establishing, strengthening and maintaining relations with domestic and international media so that the work of government is covered in the media environment. Media Engagement coordinates a central communications platform to ensure alignment of government messaging and
responses to issues in the media environment, both proactively and reactively to set the government agenda. The chief directorate also ensures that the work of government is cascaded to members of Parliament (MPs), coordinates cross-cutting parliamentary questions and provides media support to Ministers and departments.
Cluster Communication provides strategic communication, planning, coordination and leadership to clusters. It provides professional project management for cluster communication campaigns and coordinates the development of the integrated cluster communication plans annually.
Provincial & Local Liaison (PLL) ensures that the communication coordinating forums at provincial level are functional. The subprogramme implements outreach programmes to widen access of government programmes and policies to the public. The subprogramme is also responsible for promoting Thusong Service Centres to the public, as well as ensuring that government departments send different print products and materials to these centres. The subprogramme also coordinates
the Izimbizo Programme of government in line with the DDM.