Media Engagement

Chief Director: William Baloyi
Tel: 012 473 0497

Media Engagement's purpose is to provide strategic leadership and support in the government communication system by building, maintaining and improving relationships with the media. To strategically set and influence the media agenda by operating  a robust, proactive and efficient Rapid Response system. To provide a communication service to members of the executive in Parliament by anticipating and managing the communication implications of Parliamentary questions thereby preserving the reputation of Government.
Responsibilities of the Chief Director include:

  • being member of the Government Communication and Information System (GCIS) Manco, a strategising body chaired by the DG
  • managing the sections in the chief directorate
  • overall budget and personnel in the chief directorate
  • providing strategic direction to the chief directorate.

Media Engagement comprises the following programmes:

Directorate: Domestic Media Engagement

Director: Tshegofatso Modubu
Tel: 083 276 0786
Cell: 012 473 0101

This directorate manages ongoing media engagement support and strategic advice services to government by ensuring they are providing government information. It also ensures good working relations with the domestic media.

Directorate: International Media Engagement

Acting Director: Themba Thobela
Tel: 012 473 0279

This Directorate provides a strategic direction to ensure the communication of South Africa’s international media agenda. It also manages and support communication of the country’s international programme.

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Directorate: Parliamentary Liaison Services

Director: Ms Liezil Cerf
Tel: 021 461 8143
Fax: 021 461 1446

Parliamentary Liaison Services provides support to the DG of the GCIS in her role as the government spokesperson whilst in Cape Town. The office renders media liaison services to government departments in Parliament, monitors parliamentary processes, including Parliamentary questions and identifies communication needs.  The office also provides government information to Members of Parliament, the media and the public through its Information Resource Centre.

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Directorate: Rapid Response

Director: Mary Dorasami
Tel: 012 473 0170

The directorate protects, defends and maintains the image of government and that of the state by effectively managing communication implications arising from the media environment. It further coordinates responses on pertinent issues.