Joint Government/private sector drive launched to market South Africa abroad
The International Marketing Council held its inaugural meeting yesterday (Wednesday, 30 August) in Pretoria. Whilst the meeting dealt mainly with ‘housekeeping’ matters a number of exciting medium and longer term proposals were tabled, firstly, for a sustained international marketing drive for South Africa and, secondly, to bring the whole country behind this ambitious project. Preparations are underway for a major launch early next year.