Government Communicators' Handbook 2006/07

Government considers communication to be a strategic element of service delivery. The Government Communicators' Handbook is designed to assist government communicators to locate themselves in the overall government communication system. It seeks to provide simple guidelines and reference tools around government communication, including government communication strategy, media liaison, and management, campaign management, development communication, understanding of government policy, marketing and advertising, and managing the corporate identity of government.

Access the complete document [PDF] 2337 kb or access the various sections:

  • part 1 [PDF] 811 kb
    Introduction, 10 basic principles of government communication, Government communication in context, Government communication as a co-ordinated function
  • part 2 [PDF] 775 kb
    Government Communication Strategy, Politics and the communicator, Dealing with the media, BuaNews, Media monitoring and rapid response, Unmediated communication, Towards a communication system at local government
  • part 3 [PDF] 814 kb
    Integrated marketing communication value chain for government campaigns, Campaign development and management, Internal communication, New media and information technology