Government Communicators' Handbook 2005

Government considers communication to be a strategic element of service delivery. The Government Communicators' Handbook is designed to assist government communicators to locate themselves in the overall government communication system. It seeks to provide simple guidelines and reference tools around government communication, including government communication strategy, media liaison, and management, campaign management, development communication, understanding of government policy, marketing and advertising, and managing the corporate identity of government.

Access the complete document [PDF] 2652 kb or access the various sections:

  • part 1  [PDF] 510 kb
    Preface, Introduction, Government communication in context
  • part 2 [PDF] 458 kb
    Government Communicators' Toolkit: Government communication as a co-ordinated function, Government communication strategy, Generic framework for developing a communication strategy - a process in outline, Politics and a government communicator, Understanding government policy part 1
  • part 3 [PDF] 812 kb
    Government Communicators' Toolkit: Understanding government policy part 2, Government communication and environmental scanning, Generic key performance areas for Heads of Communication
  • part 4 [PDF] 1897 kb
    Government Communicators' Toolkit: Imbizo manual, Development communication,
  • part 5 [PDF] 516 kb
    Government Communicators' Toolkit: Towards a communication system at local government, Marketing and advertising, Managing the corporate identity, Campaign management; Addresses and media contacts