Government Communicators' Handbook 2004

Government considers communication to be a strategic element of service delivery. The Government Communicators' Handbook is designed to assist government communicators to locate themselves in the overall government communication system. It seeks to provide simple guidelines and reference tools around government communication, including government communication strategy, media liaison, and management, campaign management, development communication, understanding of government policy, marketing and advertising, and managing the corporate identity of government.

Access the complete document [PDF] 2106 kb or access the various sections:

  • part 1 [PDF] 1003 kb
    Preface, Introduction, Government communication in context
  • part 2 [PDF] 1003 kb
    Government Communicators' Toolkit: Government communication as a co-ordinated function, National government communication strategy, Generic framework for developing a communication strategy - a process in outline
  • part 3 [PDF] 1036 kb
    Government Communinderstanding government policy, Government communication and environmental scanning
  • part 4 [PDF] 1660 kb
    Government Communicators' Toolkit: Development communication
  • part 5 [PDF] 1222 kb
    Government Communicators' Toolkit: Marketing and Advertising, Managing the corporate identity of the government, Campaign management
  • part 6 [PDF] 1054 kb
    Government Communicators' Toolkit: Media liaison and management; New media and information and communication technology; Addendum: Generic key performance areas for the Heads of Communication, Imbizo Manual
  • part 7 [PDF] 1172 kb
    Addresses and media contacts