Media release

Pahad and Van Schalkwyk to review marketing of South Africa globally

25 April 2008

25 April 2008

In a continued effort to ensure the aligned and strategic marketing of brand South Africa, the ministers responsible for the international marketing of destination South Africa, Minister Essop Pahad and Minister Marthinus van Schalkwyk, have announced their agreement to look at a comprehensive and effective way to market South Africa domestically and abroad.

The exercise will be undertaken in an effort to explore synchronicity between marketing efforts, and find ways to align destination and national marketing strategies and campaigns.

This will involve the review of all national-level structures, in particular SA Tourism and the International Marketing Council (IMC). As such, the board chairpersons of both organisations, Ms Wendy Luhabe (IMC) and Mr Jabu Mabuza (SA Tourism), have been requested to conduct this review over the next 6 months.

After the review, the chairpersons will be required to make their recommendations to both Ministers.

Themba Maseko (Government Spokesperson)
Cell: 083 645 0810

Issued by: Government Communications (GCIS)


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