Public entities

Two agencies were established under the executive authority of GCIS, namely the

Both public entities were listed as Schedule 3A public entities in terms of the Public Finance Management Act, 1999 (Act 1 of 1999) [PDF] 647 kb. Its executive authority is the Minister in The Presidency, who it reports to through the GCIS.

To ensure sound governance of the public entities, regular meetings are held between GCIS and the two public entities to

  • consider the public entities’ strategic plans
  • monitor and evaluate their operational and financial performance, including evaluation of their quarterly reports prior to transfer of funds being effected.

The two public entities prepare and table their annual reports separately in Parliament.

International Marketing Council (IMC)

The IMC of South Africa was established in August 2002 to help create a positive and compelling brand image for South Africa. The IMC's main objective is the marketing of South Africa through the Brand South Africa campaign. The IMC is a Schedule 3A public entity, registered as a Trust.

Board members of the IMC include cabinet ministers, directors-general and business leaders. Board members are appointed by the President of South Africa.

Media Development and Diversity Agency (MDDA)

The MDDA was established in terms of recommendations 37, 78 and 79 of the Comtask report to support and subsidise media diversity and development.

The MDDA was established in terms of the MDDA Act, 2002 (Act 14 of 2002) [PDF] 568 kb, which provides for the establishment of an independent, statutory body, jointly funded by government, the media industry and other donors.

The MDDA Act is aimed at enabling 'historically disadvantaged communities and persons not adequately served by the media' to gain access to the media. Its beneficiaries are community media and small commercial media.

To achieve its objective, the MDDA will

  • encourage ownership and control of, and access to, media by historically disadvantaged communities, historically diminished indigenous language and cultural groups
  • encourage the channelling of resources to community and small commercial media
  • encourage human resource development and capacity building in the media industry, especially amongst historically disadvantaged groups
  • encourage research regarding media development and diversity.