|
|
Communication
training courses for 2001 - 2003
Professional Certificate in Government Communications and Marketing
Content:
Public sector communication and marketing
Strategy, leadership and corporate communication
Media environment, information and knowledge management
Managing corporate communication, marketing and brand management
Introduction to utilising research and survey work for communications and marketing
Target: Communication officers at all levels
Cost: Not yet concretised, about R8 000
Duration: 25 days in one-week blocks
Dates: March 2004
Service provider: Unilever
Applications: Complete the application form PDF 63
kb before the middle of February 2004.
More information: Read the brochure
PDF 591
kb
top
Text
skills for business
Content:
Business communication: Basic concepts: iInternal and external
communication, communication technology
Basic text skills: Communication skills and problems, anatomy
of a document, text structure and analysis, writing summaries, planning,
writing and editing techniques
Media: Memoranda, e-mails and faxes, letters, reports, proposals,
meetings - agendas and minutes, media releases
Target: Communication officers at any level
Cost: R1 710 per participant in Pretoria
Duration: 5 days
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
Basics
of desktop publishing
Content:
Basic writing skills: Textual communication skills and problems,
anatomy of a document, writing texts, planning, writing and editing
techniques
Basics of document design and desktop publishing: Typography,
illustrations, lay-out, productions
Target: Communication officers at any level
Cost: R2 502 per participant in Pretoria
Duration: 5 days
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
Text
skills for the communication industry (writing for newspapers, house
journals and client magazines)
Content:
Basic writing skills: Textual communication skills and problems,
anatomy of a document, writing texts, planning, writing and editing
technique
Writing for newspapers: Introduction: communication goals,
text types and characteristics of the medium, writing reports with
summary leads and soft leads, wirting articles, editorials, letters
and reviews
Writing for house journals: Functions of the house journal,
planning and producing a house journal, text types, writing, editing
and design techniques
Writing for client magazines: Functions of the client magazine,
planning and producing a client magazine, text types, writing, editing
and design techniques
Target: Communication officers at any level
Cost: R2 900 per participant in Pretoria
Duration: 5 days
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
Writing
persuasive texts
Content:
Theories, models and argumentation: Theories and models of
persuasion processes and other persuasions.
Advertising: Basics of copywriting, persuasion and verbal
content of advertisement, structure, visual persuasion, etc.
Campaign documents: Key concepts of campaigning, designing,
developing and writing campaign texts, etc.
Policy documents: Designing, developing and writing policy
texts, analysing and evaluating policy texts, etc.
Target: Communication officers at any level
Cost: R2 964 per participant in Pretoria
Duration: 5 days
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
The
basics of communication
Content:
Theories and skills of intrapersonal, interpersonal, small-group,
organisation, mass and non-verbal communication
Target: Communication officers at any level
Cost: R2 500 per participant - material included
Duration: 3 days in Pretoria
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
Persuasive
communication skills (public speaking)
Content:
Persuasive communication theories andits application in public speaking,
how to plan and deliver speeches
Target: Communication officers at any level
Cost: R2 500 per participant - material included
Duration: 3 days in Pretoria
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
Interpersonal
communication
Content:
Knowledge of interpersonal theories and research to be applied in
interpersonal and group contexts
Target: Communication officers at any level
Cost: R2 500 per participant - material included
Duration: 3 days in Pretoria
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
Organisational
communication
Content:
Provide knowledge of organisational communication theory and
research for the effective use in assessment and planning of communication
in and between organisations
Target: Communication officers at any level
Cost: R2 500 per participant - material included
Duration: 3 days in Pretoria
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
Public
relations and advertising
Content:
Theory and practice of public relations and advertising. How to
plan and execute public relations and advertising campaigns
Target: Communication officers at any level
Cost: R2 500 per participant - material included
Duration: 3 days in Pretoria
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
Intercultural,
development and health communication
Content:
Theories of research in the fields of intercultural and development
communication and designing campaigns
Target: Communication officers at any level
Cost: R2 500 per participant - material included
Duration: 3 days in Pretoria
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
Health
communication
Content:
Theories and research in the field of health communication and designing
campaigns
Target: Communication officers at any level
Cost: R2 500 per participant - material included
Duration: 3 days in Pretoria
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
Marketing
communication
Content:
Theories and research related to the communication dimensions of
marketing and designing campaigns
Target: Communication officers at any level
Cost: R2 500 per participant - material included
Duration: 3 days in Pretoria
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
Media
studies: Institutions and issues
Content:
Theories and research related to the power of the media as a social
institution and analysing media institutional practice and policy
issues, e.g. media ownership, media regulations, media censorship,
role of media in democracy
Target: Communication officers at any level
Cost: R2 500 per participant - material included
Duration: 3 days in Pretoria
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
New
media technology
Content:
Introduction to new media technologies such as the Internet and
analysing the social, political and regulatory consequences of information
and communiation technology
Target: Communication officers at any level
Cost: R2 500 per participant - material included
Duration: 3 days in Pretoria
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
International
communication
Content:
Understanding and analysing the role of the media in terms of globalisation,
cultural imperialism and international affairs
Target: Communication officers at any level
Cost: R2 500 per participant - material included
Duration: 3 days in Pretoria
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
Communication
research
Content:
Techniques of communication research, planning and executing research,
reporting research findings and undertaking audience and organisational
communication research
Target: Communication officers at any level
Cost: R2 500 per participant - material included
Duration: 3 days in Pretoria
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
Political
and government communication
Content:
Understanding and analysing the nature, techniques, skills, media
and effects of political communication
Target: Communication officers at any level
Cost: R2 500 per participant - material included
Duration: 3 days in Pretoria
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
Communication
ethics
Content:
The different ethical theories related to media communciation and
the skills to critically analyse professional media ethics, ethics
related to the regulation of the media and professional codes of
conduct
Target: Communication officers at any level
Cost: R2 500 per participant - material included
Duration: 3 days in Pretoria
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
Applied
advertising
Content:
Theories and research in the field of consumer audiences, the media
of advertising and creating advertising and advertising campaigns
Target: Communication officers at any level
Cost: R2 500 per participant - material included
Duration: 3 days in Pretoria
Dates: As soon as qourum is constituted, dates will be negotiated.
Service provider: University of South Africa (Unisa)
top
Certificate
in information management for the public sector
Content:
Information resources and public management: Information
and communication technologies, overview of government, role of
information in public management, information and communication
management, data communication and networking, etc.
Information and knowledge management: Managing information
and knowledge resources, data warehousing, information system life
cycle, organisation and management of information resources, planning
for information systems and technology
Information and Communication Technology (ICT) management in
the public sector: Quality and project management, globalisation
and information society, procurement and contract management, policy
issues, security and disaster management
Target: Managers and communication officers in the Public
Service and non-governmental organistions (NGOs) who seek to develop
skills in managing information and technology as as strategic resource
Cost: R8 750 per participant - 50% deposit before the course
starts
Duration: This certificate is part of a three-week
course spread over a period of three months
Dates: As soon as qourum is constituted, dates will be negotiated.
Venue: Public and Development Management Institute, Johannesburg
Service provider: Wits University
top
Certificate
in public information and communications policy and management
Content:
Constitutional, legislative and policy framework: Overview
of the Cconstitution, particicaption in the information and knowledge
era, overview of policies, regulations, legislation and industry
in the information and communication sector specifications, telecommunication,
broadcasting, print industry, etc.
Communication for development: Defining development communication
and alternative outlets like television, radio, telecentres and
community media, implications of globalisation and digitisation
for government information and communication services, etc.
Information and campaign management: Strategic planning and
management in the Public Service, project management and using information
technology tools and campaign management
Target: Managers and communication officers in the Public
Service and non-governmental organistions (NGOs) who seek to develop
skills in managing information and technology as as strategic resource
Cost: R8 750 per participant - 50% deposit before the course
starts
Duration: This certificate is part of a three-week
course spread over a period of three months
Dates: As soon as qourum is constituted, dates will be negotiated.
Venue: Public and Development Management Institute, Johannesburg
Service provider: Wits University
top
Communication
Content:
Defining communication theory and practice, communication as
a key aspect of development interventions, the role of development
information and how this impacts on development programmes; international
case studies of development communication, core characteristics
of best practice, contextual information dissemination (health,
welfare, land, business, etc.), practical guidelines and method
of communication, managing an information campaign (working towards
practical work experience)
Target: Government officials from programme officers to directors
Cost: R2 964 per participant - including training material
Duration: 3 days
Dates: As
soon as qourum of ten or more participants is constituted, dates
will be negotiated.
Service provider: Mehlo Media
top
Continuing
education: Certificate in Public Relations Practice
Content:
The nature of public relations, the management of public relations
programmes and public relations techniques
Target: Officials with 3-year diploma or Prisa Certificate
in Basic Principles of Public Relations or Matric and 3-years public
relations related experience
Cost: R5 426 per participant - includes notes, textbooks,
examination fee and registration fee with Prisa
for one year
Duration: 10 to 11 days (5 days first week with a break before
the 6 days of the second week)
Dates: As
soon as qourum of ten or more participants is constituted, dates
will be negotiated.
Venue: To be organised by the GCIS
Service provider: Prisa
top
Introductory:
Certificate in Elementary Public Relations
Content:
Relationship between employer and employee, the nature of public
relations, communication, customer service, professionalism, business
etiquette, presentation, functions planning, corporate identity
and image
Target: Officials with Matric who have public relations component
in their job
Cost: R3 192 per participant - includes notes, examination
fee and student membership with Prisa for one year
Duration: Two periods of 3 days each
Dates: As
soon as qourum of ten or more participants is constituted, dates
will be negotiated.
Venue: To be organised by the GCIS
Service provider: Prisa
top
Introductory:
Certificate in Basic Business Communication
Content:
Communicatio theory, written, oral, intercultural, graphic communication,
interpersonal skills, etc.
Target: Persons doing some form of oral or written communication
and who have no training in business communication
Cost: R3 192 per participant - includes notes and examination
fee
Duration: 2 sessions of 4 days each with a break in between
for assignments
Dates: As
soon as qourum of ten or more participants is constituted, dates
will be negotiated.
Venue: To be organised by the GCIS
Service provider: Prisa
top
Introductory:
Certificate in the Basic Principles of Public Relations
Content:
The nature of public relations, communications, basic planning of
public relations programmes, printed and audio-visual media, printed
and electronic mass media, media liaison, public speaking, special
functions, sponsorships
Target: Public relations assistants at junior levels or secretaries
with a public relations component in a job or officials with Matric
or Prisa Certificate in Elementary Public Relations and Basic Business
Communication
Cost: R3 192 per participant - includes notes, examination
fee and membership with Prisa for one year
Duration: Two periods of 3 days each and a one-week break
for assignments
Dates: As
soon as qourum of ten or more participants is constituted, dates
will be negotiated.
Venue: To be organised by the GCIS
Service provider: Prisa
top
Continuing
education: Certificate in Public Relations Management
Content:
The role of public relations management in the organisation, media
management, organisational communication, management of public relations
programmes, public relations departmental management
Target: Senior public relations practitioners moving into
management positions
Cost: R6 840 per participant - includes notes, text books,
examination fee and membership with Prisa for one year
Duration: Two periods of 6 days each and a one-week break
for assignments
Dates: As
soon as qourum of eight to ten participants is constituted, dates
will be negotiated.
Service provider: Prisa
top
Specialisation
Course: Certificate in Community Relations and Development Communication
Content:
Community affairs, scope and nature of development, community
development role-players, planning and implementation of community
projects, community facilitation. National, regional and local government,
communicating with the public sector, corporate social investment,
multi-cultural communication, community communication channels,
practical case studies
Target: People involved in community relations programmes
with Matric and working command of English
Cost: R5 426 per participant - includes notes, examination
fee and membership with Prisa for one year
Duration: Two periods of 5 days each
Dates: As
soon as qourum of ten or more participants is constituted, dates
will be negotiated.
Venue: To be organised by the GCIS
Service provider: Prisa
top
Specialisation
Course: Certificate in Public Relations Writing
Content:
Introduction to the finer points of English grammar and various
writing styles, and research.
Writing for reading: Press releases, feature articles, in-house
journals, technical writing, brochures, annual reports, captions,
page design
Writing for radio release, for listening, for seeing: Television
proposals, video scripts, practical editing
Target: People already working in public relations or related
fields with Matric or the Prisa Certificate in Basic Business Communication
Cost: R5 426 per participant - includes notes, a text book,
examination fee and membership with Prisa for one year
Duration: Two periods of 5 days each and a break for assignments
Dates: As
soon as qourum of ten or more participants is constituted, dates
will be negotiated.
Service provider: Prisa
top
Front-line
workshop
Content:
Relationship between the employer and employee towards each other,
corporate identity and image, what is communication, components
of the communication process and barriers to effection communication,
the 7 Cs of communication listening techniques, telephone etiquette,
handling of difficult situations particularly dealing with aggressive
people, emotionally charged situations, basic assertiveness and
decision-making, organising for special functions
Target: Personnel levels of an organistion who come into
contact with the public such as telephonists, receptionists, secretaries,
security personnel, sales representatives and information officers
Cost: R4 650 per participant - includes notes, examination
fee and membership with Prisa for one year
Duration: 1 day
Dates: As
soon as qourum of up to 25 participants is constituted, dates will
be negotiated.
Service provider: Prisa
top
High
impact communications
Content:
Communication management, journalism skills, media liaison skills,
media sensitisation programme, public relations, public liaison
and corporate image development
Target: All communication practitioners
Cost: R2 350 per participant - includes comprehensive workbook
Duration: 2 days
Dates: As
soon as qourum is constituted, dates will be negotiated.
Service provider: DB Communications Consulting
top
Crisis
communication management
Content:
Identification of risks and formulation of effective crises communication
plans, what to do once a crisis occurs and ensuring that the media
tells your side of the story, creating a how-to-manual on developing
and implementing a crisis communication plan
Target: All communication practitioners
Cost: R2 350 per participant - includes comprehensive workbook
Duration: 2 days
Dates: As
soon as qourum is constituted, dates will be negotiated.
Service provider: DB Communications Consulting
top
Advanced
communication skills
Content:
The organistional communication system and structure; upward, downward,
lateral and intergroup communication; communication networks in
organisations; factors influencing effectiveness of organisational
communication; overcoming barriers in organisational communication;
understanding your own style of communication and behaviour; precision
communication skills using NPL and brain research
Target: All communication practitioners
Cost: R2 350 per participant - includes comprehensive workbook
Duration: 2 days
Dates: As
soon as qourum is constituted, dates will be negotiated.
Service provider: DB Communications Consulting
top
Development
communications
Content:
Phase 1: Practical, hand-on exercises to grasp development
communications and developing development communication strategies
Phase 2: Database mapping, creative ways of interacting with
the public to convey strategic messages through Thusong Service Centres (formerly Multi-purpose Community
Centres [MPCCs]) telecentres, Public Information Terminals (PITs),
community and media interaction
Target: All government communication officers
Cost: R500 per participant - includes comprehensive workbook
Duration: Phase 1 over 3 days and Phase
2 over 2 days
Dates: As
soon as qourum of minimum of 20 people and maximum of 30 people
is constituted, dates will be negotiated.
Service provider: Meropa Communications Consortium
top |
|
