National Ubungcweti Award 2004
 Winner: The Communications Division
South African Revenue Service (SARS)
Background
The Communications team, together with SARS management, conceptualised and implemented an effective strategy for the 2004 Filing Season which focused on improved operational efficiency in reducing the tax gap and improved service delivery. They delivered on their objectives of reminding taxpayers of the tax return deadlines, assisted them to fulfill their obligations through an extensive outreach programme, positioned SARS as a firm enforcer; and profiled SARS as accessible, quick to respond and helpful. An analysis of the PR work conducted during the campaign showed that the response from the media and public was phenomenal, resulting in a 100% improvement in tax return submissions and a change in the public's perception of SARS to that of an organization that is AT YOUR SERVICE, evidenced by letters from taxpayers.
 Finalist: Police File Production Team
SAPS Communication and Liaison Services
Background
Crime is an issue that dominates the headlines and news reports on a daily basis. Its effects can be devastating and penetrates the core of a country's ability to sustain a stable infrastructure. The Police File Production Team has achieved success in delivering a positive reflection of service delivery by the South African Police Services which is substantiated by the statistics, the increase in viewer ratings, as well as letters from grateful viewers. More than 60 missing persons and 9 dangerous wanted suspects have been arrested due to the media exposure since July 2004 which shows a definite impact in locating and arresting perpetrators.
 Finalist: Highest Honour: South African National Orders
The Presidency
Background
The 10 th anniversary of a free and democratic country is a particular unique milestone in its history, never to be repeated in its symbolic import. It calls for special communication and commemoration, which is best resonated in this publication. Produced by the Presidency under the editorship of Nazeem Mahatey, the Highest Honour is a must-have archival record of the men and women honoured by South Africa in 10 Years of Freedom for their outstanding contributions in the struggle for freedom and indeed to the total life of the nation. Its captures the epic tales of the making of South Africa, its triumphs, trials and well being.
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