|
|
Government
Communicators' Handbook
Government considers
communication to be a strategic element of service delivery. The
Government Communicators' Handbook is designed to assist
government communicators to locate themselves in the overall government
communication system. It seeks to provide simple guidelines and
reference tools around government communication, including government
communication strategy, media liaison, and management, campaign
management, development communication, understanding of government
policy, marketing and advertising, and managing the corporate identity
of government.
2006/07 | 2005 | 2004 | 2003
2006/07
Access the complete document PDF 2337 kb or access the various sections:
- part 1 PDF 811 kb (Introduction, 10 basic principles of government communication, Government communication in context, Government communication as a co-ordinated function)
- part 2 PDF 775 kb (Government Communication Strategy, Politics and the communicator, Dealing with the media, BuaNews, Media monitoring and rapid response, Unmediated communication, Towards a communication system at local government)
- part 3 PDF 814 kb (Integrated marketing communication value chain for government campaigns, Campaign development and management, Internal communication, New media and information technology)
- part 4 PDF 623 kb Editorial Style Guide (updated February 2008)
top
2005
Access the complete document PDF 2652 kb or access the various sections:
- part 1 PDF 510 kb (Preface, Introduction, Government communication in context)
- part 2 PDF 458 kb (Government Communicators’ Toolkit: Government communication as a co-ordinated function, Government communication strategy, Generic framework for developing a communication
strategy – a process in outline, Politics and a government communicator, Understanding government policy part 1
)
- part 3 PDF 812 kb (Government Communicators’ Toolkit: Understanding government policy part 2, Government communication and environmental scanning, Generic key performance areas for Heads
of Communication
)
- part 4 PDF 1897 kb (Government Communicators’ Toolkit: Imbizo manual, Development communication,)
- part 5 PDF 516 kb (Government Communicators’ Toolkit: Towards a communication system at local government, Marketing and advertising, Managing the corporate identity, Campaign management; Addresses and media contacts )
- part 6 PDF 218 kb Editorial Style Guide (updated September 2006 )
top
2004
Access the complete document PDF 2106 kb or access the various sections:
- part 1 PDF 1003 kb (Preface, Introduction, Government communication in context)
- part 2 PDF 1003 kb (Government Communicators’ Toolkit: Government communication as a co-ordinated function, National government communication strategy, Generic framework for developing a communication strategy - a process in outline)
- part 3 PDF 1036 kb (Government Communicators’ Toolkit: Politics and a government communicator, Understanding government policy, Government communication and environmental scanning)
- part 4 PDF 1660 kb (Government Communicators’ Toolkit: Development communication)
- part 5 PDF 1222 kb (Government Communicators’ Toolkit: Marketing and Advertising, Managing the corporate identity of the government, Campaign management)
- part 6 PDF 1054 kb (Government Communicators’ Toolkit: Media liaison and management; New media and information and communication technology; Addendum: Generic key performance areas for the Heads of Communication, Imbizo Manual)
- part 7 PDF 1172 kb (Addresses and media contacts)
top
2003
Access the complete
document PDF
8843 kb or access the various sections:
- part 1
PDF 119
kb (Preface, Introduction, Government communication in context, Government
communicators' toolkit part 1: Government communication as a co-ordinated
function; National communication strategy; Generic framework for
developing a communication strategy)
- part 2
PDF 134
kb (Government communicators' toolkit part 2: Politics and
a government communicator, Understanding government policy, Government
communication and environmental scanning)
- part 3
PDF 5681
kb (Government communicators' toolkit part 3: Development
communication part 1)
- part 4
PDF 2659
kb (Government communicators' toolkit part 4: Development
communication part 2)
- part 5
PDF 103
kb (Government communicators' toolkit part 5: Development
communication part 3, Marketing and advertising, Managing the
corporate identity of government, Campaign management, Media liaison
and management part 1)
- part 6
PDF
117
kb (Government communicators' toolkit part 6: Media liaison
and management part 2; New media and information and communication
technology)
- part 7
PDF
137
kb (Addendum: Generic key performance areas for the heads of communication,
Imbizo manual, Addresses and media contacts)
top |
|
