The Media Development and Diversity Agency (MDDA) was established under the executive authority of GCIS.
The public entity was listed as Schedule 3A public entities in terms of the Public Finance Management Act, 1999 (Act 1 of 1999) [PDF] 647 kb. Its executive authority is the Minister in The Presidency, who it reports to through the GCIS.
To ensure sound governance of the public entity, regular meetings are held between GCIS and the public entity to
- consider the public entity’s strategic plans
- monitor and evaluate the operational and financial performance, including evaluation of the quarterly reports prior to transfer of funds being effected.
The MDDA was established in terms of the MDDA Act, 2002 (Act 14 of 2002) [PDF] 568 kb, which provides for the establishment of an independent, statutory body, jointly funded by government, the media industry and other donors.
The MDDA Act is aimed at enabling 'historically disadvantaged communities and persons not adequately served by the media' to gain access to the media. Its beneficiaries are community media and small commercial media.
To achieve its objective, the MDDA will
- encourage ownership and control of, and access to, media by historically disadvantaged communities, historically diminished indigenous language and cultural groups
- encourage the channelling of resources to community and small commercial media
- encourage human resource development and capacity building in the media industry, especially amongst historically disadvantaged groups
- encourage research regarding media development and diversity.